Jen Garcia

about me

Mississippi born and raised, I moved to Atlanta to study Communication Design at the Atlanta College of Art before heading to Chicago to chase my dream of working with iconic brands. I fell into agency life and spent years creating work for some household names, learning how to build brands that not only look great, but truly connect with people.

After years of Chicago winters, I traded snow boots for cowboy boots in 2015 and made my way to Austin, where I discovered the world of digital design. It became an exciting new chapter, broadening my creative toolkit and opening the door to new ways of connecting brands with audiences.

Throughout my career, I’ve worked across industries, categories, and challenges, but the mission has always been the same: create smart, thoughtful design that tells a story and makes an impact.

When I’m NOT working, you’ll find me chasing hidden gems, state fairs, dive bars, and ghost towns (my love language). I have a soft spot for jukeboxes, a lifelong obsession with the 1970s, and a curiosity about the stories behind people and places. I’m also a devoted animal lover, especially when it comes to dogs.

And if I weren’t in this field? Let’s just say I’d probably make a pretty interesting homicide detective.

creative focus

Art Direction • Creative Direction • Concept Development Design Execution

my wheelhouse

Digital & Print Design • Brand Identity & Strategy • Consumer Insights & Personas • Client Presentations • Cross-Functional Collaboration • Design Mentorship • Packaging Design (CPG) • Campaign Development • Social Media • Illustration • Typography • Color Theory • Trend Analysis • Production