WWE

Art Direction, Design, Packaging, Video Direction & Social Media

Being selected as the lead Art Director for WWE's partnership with Netspend was a dream project. As a kid, I watched legends like "Nature Boy" Ric Flair and Macho Man Randy Savage, so leading this collaboration was especially rewarding.

I created a cohesive launch campaign across web banners, digital advertising, social media, email, video, and print, building excitement at every touchpoint. The partnership exceeded expectations, making the launch a true main event, and culminated in custom Netspend card designs and packaging that put the collaboration directly into fans' hands.