McCain

Art Direction & Design, Packaging

McCain, a globally recognized brand, challenged us to establish a stronger foothold in the competitive U.S. market, where its presence is less prominent. Among crowded aisles and frosted freezer doors, they aimed to connect with busy parents looking for wholesome, delicious, and easy-to-prepare family meals. Our task: revamp the packaging to highlight McCain’s commitment to convenience, quality, and irresistibly simple food all while maintaining the fresh yellows and oranges that embody the sunny McCain brand.