Sauza

Art Direction & Design

Beam Suntory approached us with a tequila that boasted a rich heritage but lacked the shelf presence and character to truly stand out. After over a year of close collaboration on both the bottle design and label, we crafted a bold and captivating result. Sauza, the world’s second-largest tequila brand, founded in 1873, had gradually faded from its historic roots, blending into the sea of competition. Our redesign revives its legacy, infusing it with a modern edge that redefines authenticity and repositions Sauza as the unmistakably genuine Mexican tequila it was always meant to be.