kleenex

Design

I had the opportunity to work on Kleenex Packs, where we explored various consumer personas, focusing on their habits and personal style. We visited a pattern shows in New York for inspiration and developed unique patterns in-house. The outcome was a vibrant and successful collection of patterned packs that continue to live on with consumers today. It was a rewarding project that blended creativity with a deep understanding of consumer behavior, leaving a lasting impact.