The Treehaus

Art Direction, Design & Illustration

Branding for a coastal-inspired student housing community in Charleston, South Carolina. The client wanted something young and vibrant while still feeling polished and put together. The visual system blends modern, eco-friendly design with an easygoing beach vibe, using organic textures, sun-faded color palettes and expressive yet clean typography. The brand leans into the idea of living designed for how you connect, recharge, and grow, reflecting wellness-focused amenities and intentional shared spaces. The result is warm, approachable, and stylish, with thoughtful details that capture relaxed coastal charm.